15 SEVEN / EXIT 15
Summary Report INTERNAL USE ONLY
SRL / PROCUREMENT REPORTDOC. EX15–2608–T
CHRONOLOGY18 EVENTS · 5 MONTHS

MONTHLY CHRONOLOGY / 00

Saudi SEVENEXIT15 ProjectDetailed Timeline

Each slide combines a true monthly calendar with an event ledger. Red marks submissions and deadlines, navy marks meetings and technical reviews, and grey marks process steps.

Start with the first month

READING GUIDE

DEADLINE / SUBMISSIONDeadlines · extensions · submissions
MEETING / REVIEWMeetings · technical reviews
PROCESSRFP · registration · clarifications
012025.11FIRST MEETING 022025.12RFP / ACCOUNT 032026.01ROUND 1 042026.02TECHNICAL 052026.04ROUND 2
MONTHLY CHRONOLOGY
01 / 06
MONTH 01PRE-RFP / FIRST CONTACT
EVENTS01

2025 / NOVEMBER

NOV

Initial project contact and pre-RFP scope definition
CHRONOLOGY01 EVENT

001 · FIRST PROJECT MEETING

First Project Meeting with SEVEN

Reviewed the media-content scope and installation hardware for the Exit 15 / Al Nahda complex. SEVEN agreed to refine the RFP scope based on the discussion.
Anas Al GhailaniJonathanDaniel Malone did not attend
ORIGIN / PRE-RFP
02 / 06
MONTH 02RFP / BIDDER ACCOUNT
EVENTS03

2025 / DECEMBER

DEC

Official RFP issued, bid account confirmed, and first extension
CHRONOLOGY03 EVENTS

002 · OFFICIAL RFP DISTRIBUTED

Aliah Issues the Official RFP via Ariba

Questions were due on 23 December, with the original proposal deadline set for 4 January 2026.

003 · BIDDER ACCOUNT

Star Networks Confirmed as Sole Bid Account

Mohammed instructed that only Star Networks be registered for this tender and that the SRL account be deactivated. The official submission account was starte@starnetworks.co.kr.

004 · DEADLINE UPDATE

Round 1 Deadline Moved to 15 January

The original official deadline of 4 January was extended by 11 days.
RFP → ACCOUNT → EXTENSION 01
03 / 06
MONTH 03ROUND 1
EVENTS05

2026 / JANUARY

JAN

Original deadline, second extension, production plan, and submission
CHRONOLOGY05 EVENTS

005 · ORIGINAL OFFICIAL DEADLINE

Round 1 Original Official Deadline

The original submission date stated in the official RFP; later superseded by the first extension.

006 · EXTENSION 02

SEVEN Sends Second Extension

The operational final deadline and actual submission date moved to 22 January.
JAN 15→JAN 22

007 · EXTENSION 01 DEADLINE

First Extension Deadline

Superseded by the further extension communicated on 13 January.

008 · PRODUCTION PLAN

APP9 Update and Final Estimate Schedule Set

The production plan for the second extension was aligned to the following Wednesday evening.

009 · ACTUAL ROUND 1 SUBMISSION

Ariba Upload · Editable PPT Sent by Email

The final proposal was submitted under Star Networks. The PDF went through Ariba and the editable PPT was sent to the SEVEN contact by email.
SUBMITTED
ORIGINAL → EXT.02 → SUBMISSION
04 / 06
MONTH 04TECHNICAL EVALUATION
EVENTS05

2026 / FEBRUARY

FEB

Technical Evaluation invitation, live review, follow-up queries, and clarifications
CHRONOLOGY05 EVENTS

010 · TECHNICAL EVALUATION INVITATION

Aliah Invites the Team to the 16 February Evaluation

The team was asked to choose between 11:00 and 14:00 Saudi time.

011 · LIVE TECHNICAL REVIEW

Technical Review Held after a One-Hour Delay

The session moved from 17:00 to 18:00. It covered scope, schedule, deliverables, hardware feasibility, and the content and creative vision.

012 · GENERAL QUERIES

Additional Documents and General Queries Answered in Ariba

SEVEN follow-up queries were received and an initial response was submitted through Ariba the same day.

013 · SEVEN RESPONSE

Additional Response Received from SEVEN

SEVEN responded to the first clarification package.

014 · FINAL CLARIFICATION

Final Technical Clarification Submitted

The final clarification incorporating SEVEN feedback was submitted.
INVITATION → REVIEW → FOLLOW-UP
05 / 06
MONTH 05ROUND 2 / FINAL PACKAGE
EVENTS04

2026 / APRIL

APR

Shortlist, resubmission, extended deadline, and internal final
CHRONOLOGY04 EVENTS

015 · FINAL SHORTLIST / ROUND 2

Shortlisted · Technical and Commercial Resubmission

Updated the technical-evaluation response, commercial proposal, and contract, with Ski Roof Branding separated as optional scope.

016 · ROUND 2 EXTENSION

SEVEN Extends the Deadline to 20:00 on 23 April

One day before the original deadline, the submission period was extended by one week.

017 · ORIGINAL ROUND 2 DEADLINE

Round 2 Original Official Deadline

Superseded by the extension notice issued on 15 April.

018 · FINAL PACKAGE / DEADLINE 20:00

Final Package Completed

16:06 final budget: KRW 51.5 billion; 16:44 final Ski top-view film; 19:06 first final approval; 19:09 revised version approved; 19:14 internal final confirmed.
FINAL · 19:14
01 / 06
Enlarged evidence image